Food & Wine (June 2016)
We promise not to be one of those couples who, you know, goes to Japan and then everything we say is about Japan. ("This sushi's fine, I guess, but it's nothing like what we had at Tsukiji in Tokyo...")
HOWEVER. We need to talk about Kewpie mayonnaise.
Kewpie mayonnaise is the most popular mayo in Japan. While we were there, we saw it on lots of stuff, most notably -- and most deliciously -- atop those amazing okonomiyaki pancakes. According to the Kewpie website, it was the first mayonnaise to be introduced in Japan, in 1925. And it's been a fixture on Japanese tables ever since.
Three things you need to know about Kewpie mayonnaise:
- The bottle is crazy adorable, thanks to the Kewpie doll on the label. (Which, fun fact: Kewpie dolls are actually from Germany, based on a comic strip from the American Midwest.) Seriously, have you ever seen cuter mayo??
2. Kewpie is thicker, richer and creamier than other mayonnaise. It's also got more of that crave-worthy umami flavor. (Thanks, MSG!)
3. It is a secret-weapon ingredient in this amazingly delicious Kohlrabi Slaw with Harissa Dressing.