Everyday Food (September 2012)
Here's something you probably don't know about us: We love a good infomercial.
There's just something about the rhythm of them, the constant repetition of how amazing the product is. And we love all the tropes: the skeptical husband, the professor/doctor/inventor who gets hauled out to talk about the "science" behind the hype, the black-and-white shaky-cam "there-must-be-a-better-way" clips. There's just something so hypnotic and pleasant about them. (Seriously, when we think about the hours of our lives spent watching the same Magic Bullet infomercial...)
Anyway, an infomercial based on this short rib recipe would start off something like this:
Do you love short ribs but hate how long they take to cook? All that searing and braising and waiting around? There must be a better way!
Introducing Pressure Cooker Short Ribs! All the delicious flavor and fall-off-the-bone tenderness of your favorite short ribs -- in only a fraction of the time!